From the angle of strategic resources in tourism enterprises, three patterns of strategic alliance for tourism enterprises are summed up: dominant resources based; recessive resources based; and mixing resources based; and the features analyses of each has been done.
本文从旅游企业战略资源的角度出发,归纳出了我国旅游企业战略联盟的三种形态:以显性、隐性、混合型资源为基础的战略联盟,并分析了每种联盟形态的特征和优缺点,指出了三者竞争力的差别。
参考来源 - 论我国旅游企业的战略联盟·2,447,543篇论文数据,部分数据来源于NoteExpress
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